Why Long-Form Content Builds Brands Better Than Snackable Content

Regardless of format, I can’t recall a single ad. I know I skipped many ads, but I don’t remember what any of them were. I have a feeling one prompted me to READ MORE 

The Step-by-Step Guide to Creating a Complete Marketing Strategy in 2019

If you can't define who your audience is in one sentence, now's the chance to do it. A buyer persona is an example of your READ MORE

To Inspire Employees, Develop Your Leadership Voice. Here's How

By communicating consistently and clearly, you'll do more than convey information--you'll engage and motivate your employees READ MORE

How To Grow Your Youtube Business Channel

Audience size aside, you might be wondering: Why YouTube? Why invest in building out a business channel there when you can just upload video content to your existing Facebook or Instagram or Snapchat account? READ MORE

4 Ways To ‘Lifescale’ Your Brand

In the customer’s journey, touch points become trust points, creating an opportunity to show empathy, build trust, deliver value, and enhance the journey. READ MORE 

70+ Lead Generation Tips To Boost Your Marketing in 2019

he modern day buyer isn’t relying on reviews or your sales team to make a purchase decision. They no longer want their attention bought - they want it earned. READ MORE 

3 Ways to Market Effectively to Different Generations

8 Ways to Get More Done as a Small-Business Owner

Entrepreneurs everywhere face a similar challenge each day: it seems there's always more to do than time in which to do it. The good news is that since all of us are READ MORE 

16 Ways for Improving Facebook Video Watch Time for Every Video You Promote

You spend so much time and effort creating videos for your business, but how much time do viewers spend actually watching on Facebook? READ MORE 

Looking to apply content marketing concepts to your business? Get ready to turn yourself (and your team) into a lean, mean content-marketing machine

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